Real Wasabi

After creating the original Real Wasabi branding, I was brought on full-time to build and scale the business from the ground up during its bootstrapped phase. Stepped into whatever role the business needed—operations, marketing, development, strategy—and made things happen.

Refreshed packaging design for powdered wasabi line, incorporating elements of from original logo.
Refreshed packaging design for powdered wasabi line, incorporating elements of from original logo.
Various social media and ad concepts, many AB tested for effectiveness.
Various social media and ad concepts, many AB tested for effectiveness.
Additional social postings focusing on the many health benefits of supplement sub-brand NutraSabi®
Additional social postings focusing on the many health benefits of supplement sub-brand NutraSabi®
Rebuilt website on Shopify platform, optmizing collections and product pages for higher conversion rates
Rebuilt website on Shopify platform, optmizing collections and product pages for higher conversion rates

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